Information We Collect
Business & Contact Information
- Company name
- Trading address
- VAT number / Company registration number
- Contact person name
- Email address & phone number
Account & Authentication Information
- Login credentials
- Account preferences
- Order history
Payment & Financial Information
- Purchase order details
- Payment method information (processed securely by third-party providers)
- We do not store full card details
Website Usage Data
- IP address
- Browser type and device information
- Pages visited and time spent
- Cookies and tracking technologies
How We Use Your Information
- Create and manage B2B trade accounts
- Process and fulfil orders
- Provide customer support and technical assistance
- Verify business identity for trade eligibility
- Improve website functionality and product offerings
- Send operational communications (order updates, invoices, account notices)
- Send marketing communications where consent has been given
- Comply with legal, tax, and regulatory obligations
- Prevent fraud and protect our systems
Legal Basis for Processing
- Contractual necessity — to fulfil orders and manage your account
- Legitimate interests — business operations, fraud prevention, service improvement
- Legal obligation — tax, accounting, and regulatory compliance
- Consent — for marketing communications
Sharing Your Information
We may share your information with trusted third parties, including payment processors, delivery and logistics partners, IT/hosting providers, professional advisers, and fraud prevention services.
All partners are required to handle your data securely and in compliance with UK GDPR. We never sell your data.
International Data Transfers
If your data is transferred outside the UK, we ensure appropriate safeguards such as UK GDPR-approved Standard Contractual Clauses or adequacy decisions by the UK government.
Data Retention
We retain your information only as long as necessary for order fulfilment, account management, legal and tax obligations, and fraud prevention. Retention periods typically range from 6 to 7 years for financial and transactional records.
Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion (where applicable)
- Object to processing
- Request data portability
- Withdraw marketing consent at any time
To exercise these rights, contact us at info@eitalia.co.uk.
Data Security
We implement technical and organisational measures to protect your data, including SSL encryption, access controls, secure servers and firewalls, and regular security audits.
Cookies
We use cookies to enable website functionality, improve user experience, analyse website performance, and support account login and security. For full details, see our Cookie Policy.
Contact Us
Data Protection Officer
Theodore Maria Ltd (T/A Eccellenza Italia)
Email: info@eitalia.co.uk
Questions? Email sales@eitalia.co.uk or call 020 7946 0123.