What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us enable essential website functions, secure your account and transactions, improve performance and reliability, understand how trade customers use our platform, and personalise your experience.
Cookies may be set by us (first-party cookies) or by third-party providers (third-party cookies) that support our services.
Types of Cookies We Use
Strictly Necessary Cookies
Essential for the operation of our B2B platform, enabling secure login, account authentication, basket and checkout functionality, trade account management, and fraud prevention. These cookies cannot be disabled.
Performance & Analytics Cookies
Used to understand how customers interact with our website, including page performance, navigation patterns, product search behaviour, and error diagnostics. Examples: Google Analytics, server-side analytics tools.
Functionality Cookies
Enhance your experience by remembering saved trade account preferences, delivery addresses, recently viewed products, and language or region settings.
Marketing & Advertising Cookies
Used to deliver relevant B2B marketing content, such as product promotions, retargeting ads, email marketing optimisation, and campaign performance tracking. Examples: Google Ads, Meta Business Tools, LinkedIn Ads. These cookies are only used with your consent.
How We Use Cookies in a B2B Context
Because our website is designed for business customers, cookies help us:
- Verify trade account eligibility
- Provide personalised wholesale pricing
- Analyse bulk-order behaviour
- Improve catalogue navigation for professional buyers
- Support account-based marketing (ABM)
- Track quote requests and reorder patterns
These functions help us deliver a more efficient B2B purchasing experience.
Managing Cookies
You can manage or disable cookies through:
- Our on-site cookie banner
- Your browser settings
- Third-party opt-out tools (e.g., Google Ads Settings)
If you disable certain cookies, some features — including login, checkout, and trade pricing — may not function correctly.
Third-Party Cookies
We may use third-party providers for analytics, advertising, payment processing, security, and logistics integrations. These providers may set their own cookies in accordance with their privacy policies.
WooCommerce Essential Cookies
Our platform uses the following essential cookies for trade account login, basket functionality, and secure checkout:
- woocommerce_cart_hash — Helps WooCommerce determine when cart data changes (Session)
- woocommerce_items_in_cart — Tracks items in the cart (Session)
- wp_woocommerce_session_* — Stores a unique code for each customer to retrieve cart info (2 days)
- woocommerce_recently_viewed — Stores recently viewed products (Session)
- store_notice[notice id] — Controls display of store notices (Session)
- wc_cart_created — Records when the cart was created (Session)
- wc_fragments_* — Enables dynamic cart updates without page reload (Session)
- wc_cart_hash_* — Helps WooCommerce recognise cart changes (Session)
Contact Us
If you have questions about this Cookie Policy, contact:
Theodore Maria Ltd (T/A Eccellenza Italia)
46 Hullbridge Road
South Woodham Ferrers
Chelmsford, Essex, CM3 5NG
Email: privacy@eitalia.co.uk
Questions? Email sales@eitalia.co.uk or call 020 7946 0123.